Lead Generation

businessman on phone

Leads Are the Key to Agent Success

At Kingdom Insurance, we understand that the key to an agent’s success begins with generating leads. That is why we make sure all of our agents have access to unlimited potential customers year-round, many times at no extra cost. Our proven method of generating leads by targeting specific areas and demographics is compliant, dependable, and effective. Take a closer look at how this process works and how it can impact an agent’s book of business regardless of whether they are new to the industry or expert brokers.

Our Proven Process

Step one

Planning & Targeting

Agents work closely with the Kingdom team using advanced digital tools to carefully study which areas and demographics to target. In the beginning, agents usually target areas in which they live, but in time they also target different cities and even states.

Step two

Finding Digital & Mailer Leads

Kingdom has moved heavily into finding leads for agents digitally by having multiple websites that generate leads, plus using social media and Google/Bing paid campaigns to generate even more. At times, we also use a time-tested mailer system where lead cards are sent back.

Step three

Finding Compliant Leads

Prospective clients who fill out our online forms or return a signed lead card in the mail are giving you permission and the legal right to be contacted regarding their insurance. Staying compliant with Medicare and the rules is very important for Kingdom and our agents.

Step four

Following Up & Enrolling Clients

With an amazing average of 5% to 10% return rates on digital paid ads today, agents will have plenty of leads to work with each month. There are both agent-paid leads and some Kingdom no-cost monthly leads available for new and hard working agents.

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Lead Management

Kingdom uses a powerful Lead Management CRM on a special agent website to track all leads. They are uploaded daily and available directly in the agent’s portal. An image of the lead card, which has the person’s signature, is also uploaded simultaneously. Agents are then free to view, track, print, and enter lead results all in one place.

Furthermore, leads are exclusively assigned to one agent. Kingdom reserves the right to reassign them to another agent only if the original agent doesn’t work the leads they are given. The goal is simple; Kingdom wants all leads worked by agents.

How Agents Typically Follow Up On Leads

Phone or Video Calls

Phone or Video Calls

Pick up the phone and call to sign them up using Kingdom’s Enrollment Tool right then or schedule an appointment to meet with them in person.



Go directly to a person’s house with the signed lead card in hand. Many leads are retired or can’t work, so it can be easier to meet with them at their home.



Target different cities and states, then travel to that area to work leads for two or three days. This can be extremely successful with the right target!

Find Success With Kingdom Insurance

Our goal is to improve life through insurance, and that means providing great tools and products for our agents and their customers. As an agent, you will have a fulfilling occupation where you can help others find peace of mind with great insurance coverage. Register, request a packet, or schedule a meeting with one of our team specialists to begin a successful and meaningful career today!

four smiling agents at a table