According to one study, as many as 84% of baby boomers have Facebook accounts. That is a huge market of Medicare leads waiting to be reached. Before we get any further, you must understand that just because you have a social page doesn’t mean you will suddenly get a rush of followers, leads, or customers. Like any relational marketing method, it just doesn’t work like that.
Social media is most effective when it is used to educate, inform, entertain, or inspire your followers. Think of Facebook as a means of communication used to build a relationship with an audience. You do this by offering up valuable, entertaining, or inspiring content. Consider what they want/need in relation to Medicare insurance and offer it before they ask for it.
Here’s a statistic that will surprise you: According to YouTube's Trends Dashboard, more than 60 million Baby Boomers over the age of 65 view content on YouTube every month. Also, 58% of baby boomers will visit a company's website after encountering their brand on social media. With this information, why aren’t brokers utilizing YouTube as a means to get Medicare leads? YouTube users are in it for more than just entertainment. Seniors are there to seek information. So, to take advantage of this, brokers must provide valuable and relevant product or industry information.
Consider the common questions seniors have regarding Medicare. Consider their common frustrations. Consider the areas that are harder to understand and require a deeper dive, like giving specific scenarios. Consider previous customers you’ve helped whose stories might be inspiring. These are all ways you can use YouTube to inspire, educate, and inform your audience.
YouTube isn’t just a platform to host videos, and Facebook can do a lot more than just entertain us. It can be used to help drive viewers to your website for more information. So, make sure your website has a clear way for them to contact you or learn more about you.